The Problem

In the traditional startup, one or more founders have an idea. They labor to get funding for their idea. Once they obtain funding, they implement their idea. And hope that it was a good idea. But usually it's not.

Only around one startup in ten avoids failure.

The problem is too early a focus on forming a visionary idea, chasing investment funding, and building momentum to justify that funding.

Our Solution

The IpserLab solution is for cofounders to moonlight without funding for as long as practical while focusing on solving a wicked problem through experimentation and discovery.

Taking whatever time is necessary.

This is an ultra-lean solution. Lean startup is a methodology which aims to reduce the market risks and minimize capital requirements by adopting a combination of business-hypothesis-driven experimentation, iterative product releases, and validated learning.